China’s Alibaba in ‘flying pig’ controversy

A Chinese Muslim’s call for e-commerce giant Alibaba to rename one of its services because it uses the word “pig” has sparked a backlash in China.

It all began when Alibaba changed the name of its popular travel booking app from Alitrip to one that means “Flying Pig” in Chinese. Its English name is Fliggy.

Over the weekend, Uighur businessman Adil Memettur criticised this decision on popular microblogging network Sina Weibo, where he has hundreds of thousands of followers.

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