Can this badge prove Swedes want to help refugees?
Swedes have a reputation for being cold types who aren’t particularly keen on talking to strangers, but one of them has launched a new badge campaign which aims to show that many of his compatriots are more welcoming and willing to help newcomers than they seem.
Thomas Bergman came up with the idea for his “Hello New Swede” badges around Christmas last year, when the influx of refugees to Sweden was a particularly hot topic. Inspired by other social campaigns from years gone by, he decided to try and do something to prove that there are plenty of Swedes out there who want to help.
How can a Swede remain so deep in denial?
I amended his button…