Trump spends nothing on TV. Mashable shocked

Wrings collective hands. From Patrick Kulp at Mashable

Like much of what Trump does, the decision to skip TV for so long flies in the face of conventional political wisdom.

… Priceless.

Another wrench in that logic: News coverage of Trump has taken a decidedly sour turn in the weeks following his coronation in Cleveland. The gaffes that once seemed to ricochet off his bullet-proof support base are now tanking his poll numbers.

And dropping a zillion on TV’s cokesnorts would help matters?

Say what you want about Trump, he did not get rich being so stupid about money.

Trump’s perceived inability to stick to any semblance of a driving message has been the subject of much hand-wringing among GOP figures these past few weeks.

That’s exactly the sort of thing that political advertising is meant to buttress — it allows for the crafting of a controlled narrative free of the editorial spin of media coverage.

In short, it allows narrative, spin and talking points that prevent assessment of the candidate. Sure, we all need way more of that.

A report from research firm Borrell Associates last year predicted this election cycle would yield record-high online spending.More.

Actually, the internet does not require the candidate to spend much at all. The candidate isn’t paying Bimbette Fluffarelli to pretend to act nice.

Reality check: I don’t know what will happen in the US election, but these people are doomed anyway unless they get hired by the government.

See also: Understanding the Trump candidacy, Part 4