Could the Last Lion Please Turn Out the Lights?

On assignment in other countries, David Frum would fish out likely friendlies in hotel bars by yelling, “Irv Weinstein!” Neither Frum nor I grew up in Buffalo, but their local TV stations’ signals were strong enough to stretch into southernmost Canada.

I guess if I ever actually left the house, let alone traveled abroad, I could try shouting, “Marineland and Game Farm!” or sing a slice of its theme song—“Niagara Falls, Ontario! Wonderful place for you to go!” A kind of SeaWorld of the north, this attraction’s relentlessly jolly TV commercials have blared in heavy rotation for half the year, every year, since before I was born.

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