Job slaughter at Britain’s Guardian

From Poynter:

A total of 268 employees are taking buyouts at The Guardian as the paper attempts to stem more than $227 million in losses from the last financial year.

The layoffs come as The Guardian’s business model, which is based on selling ads against a massive audience, is being tested by numerous challenges: The rise of ad-blocking, a shift toward advertising on social networks and a rough advertising market in the wake of the Brexit referendum.

Meanwhile, The Guardian is placing its revenue hopes in a membership model, which many staffers at the newspaper doubt can reverse revenue declines, according to Politico.More.

Reality check: This is not necessarily because Brits don’t agree with progressive, left-wing views. It is because they do not need the traditional vendors of such views.

See also: Understanding the Trump candidacy, Part 4

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