Amazon to launch new grocery service that lets you order at lunchtime and get shopping by dinner as it begins ‘bloody’ fight with UK supermarkets

Amazon is set to take on the supermarket giants as it launches a new grocery service which promises to allow customers to place their order at lunch and have it delivered by dinner time.

The online retail giant will go head to head with high street stalwarts such as Tesco, Sainsbury’s and Waitrose, Morrisons and Asda when it is announced later this week.

Amazon already offers an Amazon Fresh service in several cities in the US and this week’s announcement is expected to reveal where the scheme will be rolled out in the UK.

Can this work?

  • Drunk_by_Noon

    I tried this a few years ago.
    It has some upsides and some downsides.
    It’s great for things that you buy all the time, because you just have a default list and you click-through.
    It’s not so hot if you wish to try new things as you wont easily have a way to know they exist, unless you are specifically seeking something out.
    Personally, I like grocery shopping, so I stopped doing it.
    Our store would guarantee a delivery window and if you wanted, would put the groceries away for you, which was kind of strange. I mostly had them leave them by the front door as I didn’t want to have to clean up the kitchen first.
    Still not as fun as shopping.

    • True enough, that makes sense to me but I recall what a pain it was to shop for groceries when we lived right downtown and use of the car did not make sense so it may be an “urban” thing.

      • Drunk_by_Noon

        Yeah, how do you do that?
        I mean go shopping without a car.
        Do you just carry everything?

        • BillyHW

          YOu do like the old ladies do and get one of those dragable carts.

          • Drunk_by_Noon

            And that’s why I live in the suburbs!
            Anytime I feel like it, I can load up the minivan with an axel-snapping ammount of groceries.
            Can’t pull that stunt in the city! 😉

        • Yup.

        • canminuteman

          Back in the old days all grocery stored delivered, so if this amazon thing takes off, and I’m not sure it will for the reasons you stated above, we will have come full circle. Yeah progress!

          • Drunk_by_Noon

            Yep, you are right!
            I completely forgot about that.
            The delivery boy would bring your groceries, or at least they did in the 19430’s, 1940’s & 1950’s.

    • dance…dancetotheradio

      Shopping is not fun.

  • ismiselemeas

    It wouldn’t even be an issue if they built walkable, sustainable communities.

  • BillyHW

    Amazon Canada is a steaming pile of horse shit compared to the real thing.

    • Drunk_by_Noon

      Other than being a 1/3rd more expensive than the American variety, what’s the difference.
      There is very little that Amazon can’t get.

  • BillyHW

    Are they going to give you the best expiry dates or the worst? Are they going to give the best looking stuff, or the worst?

    Still, I can see it being useful for some things.

    How much do you want to bet it was a man who came up with this whole idea, and not a woman?

    • Ewwwwww! I have used Grocery Gateway in Toronto, it was an OK experience.

  • xavier


    1) just how bad are the service and selection in British supermarkets that Amazon senses an opportunity?

    2) do British supermarkets act as an informal cartel where they limit compeition so as to improve margins?

  • Daviddowntown

    Will rib eyes be under $41.00/kilo?