On Easter Saturday a Muslim shopkeeper in Glasgow was brutally murdered. Forty-year-old Asad Shah was allegedly stabbed in the head with a kitchen knife and then stamped upon. Most of the UK press began by going big on this story and referring to it as an act of ‘religious hatred’, comfortably leaving readers with the distinct feeling that – post-Brussels – the Muslim shopkeeper must have been killed by an ‘Islamophobe’. Had that been the case, by now the press would be crawling over every view the killer had ever held and every Facebook connection he had ever made. They would be asking why he had done it and investigating every one of his associates.