From the Guardian we learn that, among other things, the secret GOP plan includes:
5. Force Trump to spend as much as five minutes with one of his own supporters. More.
Me: This seems surreal. Does the Guardian really believe that a successful politician would not know his own supporters? What was he supposed to learn?
Him: The Guardian just let go 250 employees. Tells you all you need to know, I believe.
Reality check: Yes, 250 …
My big interest, of course, is the watershed all this represents for media: Why is the Media Party failing to contain Trump? Never mind that the Guardian’s snooty Brit view of Trump supporters is all wrong.
I want to focus on the fact that, as a product, it isn’t selling. If it were, the paper would be taking on employees, not dumping them out windows.
Here’s what I have learned pursuing this question over the past decade: I used to think that the difference between legacy mainstream media and new media was technology: fish wrap vs. bytes.
But no, I was mistaken. It’s more of a key difference in attitude. Legacy media see themselves as gatekeepers of news. But they aren’t. And because they aren’t, they can no longer be mass opinion leaders to nearly the same extent.
To put it in terms they’d understand: Out there back of beyond, the rubes, the boobs, the morons, and the neanderthals are sharing information on the internet without including you. And they don’t care what you think because they don’t need to listen to that as the price of finding out what is going on.
Go ahead and insult them for free. It relieves stress while retooling one’s resume for a different line of work.
See also: The Political Animal’s blow-by-blow account of the campaign starting with Tuesday’s slaughter (working backward).