The Department of Health and Human Services is partnering with an advocacy organization that is asking gay men to send selfies from the gym to promote Obamacare.
The agency announced Tuesday it was joining with several lesbian, gay, bisexual, and transgender groups to encourage the LGBT community to enroll.
“We’ve showed [sic] you ours, now you show us yours,” the group’s Facebook post reads, featuring mostly images of men at the gym.
“Join The White House, U.S. Department of Health and Human Services and our friends -Colby Melvin, R.J. Aguiar, Jack Mackenroth – in sharing a #HealthySelfie,” the caption read. “Show that we take #PrideInOurHealth! And #GetCovered #StayCovered so that you can#BeOutBeHealthy!”