From Hollywood Reporter:
In the U.S., digital advertising will surpass TV in 2016.
For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study released Monday from Magna Global.
A different study from ZenithOptimedia, also released Monday, says TV’s share of the advertising pie probably peaked at 39.7 percent in 2012, and it will be overtaken by digital for the first time in 2018.
Both studies paint a rosy picture for digital advertising and a troubling one for traditional cable and broadcast TV, at least in the long term. More.
Reality check: People share the media behemoths’ values but aren’t watching or listening anyway now. Most voters/taxpayers won’t notice if governments quietly subsume them into PR operations, operations that the media will be more or less compelled to go along with.
Consequences: 1) The only authentic media will be independent new media 2) We must each develop our own news sources that we have some reason to trust 3) The bailed-out legacy media will be hostile to free flow of information, by virtue of their own new position, and many battles will be fought around free flow. 4) Traditional cultures can only survive wth free flow.
See also: News reporter worst 2015 job? Manufacturing news is undergoing a downturn like other manufacturing businesses