“Say it louder.” That’s the almost-universal impulse of defeated political parties: “The voters didn’t like what we had to say? Say it louder!”
You lost by nominating Hubert Humphrey? Nominate George McGovern!
The pattern continues into our own time. It explains much of Republican politics since 2008, and almost every choice made by Britain’s Labour Party since the retirement of Tony Blair.
Say-it-louder politics seldom (if ever) works. That never matters. As parties shrink, their support intensifies—like a glass of orange juice in the sun, evaporating and concentrating at the same time. Which is why parties are seldom content to lose just one election. Oftentimes, it can take three defeats before hard-core partisans begrudgingly allow change.