As we head into the home stretch of the federal election, I want to reach out to a frustrating subset of the Canadian electorate.
I will call them the “casual consent class”, although others will use the more derisive term “low-information voters.”
“Casual consent class” voters are those who pay attention to current events only on an informal basis. Generally, they do not seek out information.
They usually get their information from top-of-the-hour news updates on music radio, headlines on free newspapers, and late-night comedy shows.