When the beast looks in the mirror: How IS speaks about itself

A year has passed since the Islamic State (IS) announced its “caliphate” in Mesopotamia.

IS has managed to seize large swaths of both Syria and Iraq since June 2014. It gradually took control of roughly 60% of Syria and one-third of Iraqi lands.

IS – led by Abu Bakr Al-Baghdadi — counts on violent means such as execution, rape, beheadings, and forced expulsion of civilians in an aim to implement its own interpretation of Sharia (Islamic law).

The group, however, has recently sought to provide a positive image for Da’esh, the Arabic acronym of IS.