Google Search Results Could Steal the Presidency

Wired website has the results of a study by two scientists at the American Institute for Behavioral Research and Technology that shows the algorithm used by Google in its search engine could accidentally determine the outcome of a close presidential race.

Specifically, the ranking of negative and positive stories about a particular candidate vastly influences the decision on whom to vote for by individual voters.

  • moraywatson

    Or in other words, what you see is what you get. I hope the “scientists” weren’t paid too much for their study.

  • Norman_In_New_York

    I dunno. I vote on issues and positions, not likes and dislikes.

  • Minicapt

    The basic study was done in Australia, using two Prime Ministers as targets. It is likely that the two PMs would be Dr Tony Abbott and Mr Kevin Rudd. And that the research would be conducted out of a suitable university using its stable of highly indoctrinated students. Which suggests that the results were massaged so that Dr Abbott was scored as Capt Hook, while Mr Rudd was Peter Pan.