Stir over anti-begging ad for tourists in Stockholm

A controversial anti-begging advertising campaign directed at foreign tourists in Stockholm stirred tense debate in Sweden on Monday.

Commuters travelling via the underground station Östermalmstorg in central Stockholm on Monday were met with huge signs in English apologizing for begging in the capital in a campaign launched by the nationalist Sweden Democrat party.

Sweden has experienced a surge in EU migrants – mostly from Romania and Bulgaria – begging on streets around the country, with one study suggesting they have doubled to 4,000 people over the past year, although recent figures suggested the number has declined in the capital.

Share