Starbucks hit by ‘cascade of negativity’ after ordering staff to talk racism with customers: Vice President forced off Twitter as angry public turns on ‘patronizing’ project

unnamed-2Although Starbucks says that nobody will be forced into a discussion, baristas are attempting to speak to customers about racism in America by writing slogans on their coffee cups. But Twitter has branded the campaign ‘cringe-inducing’ and ‘patronizing’

Twitter has ruthlessly mocked Starbucks campaign for the company’s new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.

One user tweeted, ‘I don’t have time to explain 400 years of oppression to you & still make my train’, while another pointed out, ‘y’all realize there are no coloured hands in the press photos right’.

A third speculated, ‘maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun’…

  • Just a thought

    Starbucks coffee is great. It’s their public relations that turns my stomach. Keep it up, and I’ll have to pass on the coffee.

    • Nice to see a PC wonk get his ass in a wringer.

      Howard, shut your mouth. Just because you have become the coffee King does not make you the social messiah. Reading comments about this story around the internet indicate most think you are a fool.

      You know the old expression: It is better to be though a fool than to open one’s mouth and remove all doubt.

    • Clausewitz

      I find their inflated price points somewhat off putting. When someone tries so hard to be cool and politically correct, they never will be. Low tolerance for hipsters.

  • tom_billesley

    Let start with a discussion of the word “bucks” as applied to young black men.

    • Laguna Beach Fogey

      Star(of David)bucks.

  • Drunk_by_Noon

    I find the concept of a single human-race ridiculous and contrary to observable evidence.
    How’s that for an opening line?

    • Clausewitz

      Try telling a Muslim that there’s are only humans, and that tribalism does not exist. Get back to me after you settle that, if you’re still alive of course.

  • ntt1

    Tried McDonalds coffee the other day, it was far superior to Starbucks burned beans. and I could order a large without all the histrionic venetian nomenclature.
    I can now completely avoid this rather pompous outfit all together.
    Is biscotti Italian for stale cake?

    • mauser 98

      McDonalds coffee has improved greatly.
      Tim Hortons breakfast sandwich is microwaved eggs. yuck
      McDs is better also

      • ntt1

        I avoid Horton’s due to the extremely deleterious effect it’s products have on the crazed SUV drivers storming to get there, Put a power sled on the back and you have a death machine.. large portions of Highway 99 are rendered high risk due to the two outlets at either end of town. There must be something in its products to turn normal people into homicidal jerks.

        • mauser 98

          !?! seen it too. they get their stuff at window,, mash the gas and shoot out into traffic.oblivious.
          no faster to go into store . drive up window has priority no matter the crowd.

    • Surele Surele

      plan to try the MCD coffee soon. Love their fries. Biscotti? Yup, stale cookies, but I do love them. You need to dip them in some vino, try it.

    • marco

      McDicks lids are far superior too. I ask for a “large regular coffee, black, please” when at Starbucks…and if it’s early enough in the day will give em the thousand yard stare in response to further venetian volume interrogatives.

      • ntt1

        well, there you go ,are the venetian volumetric measures not a subtle micro aggression towards all their customers? Are they not seeking to oppress their customers by demanding adherence to arcane venetian olive oil salesman terms? Give me McDs any day with an impossibly cheery Philippina

  • mauser 98

    Pastor Manning has a different view of Starbucks

  • Dana Garcia

    No sentient adult wants to be lectured on race relations by some young twit whose job skill is the production of foam.

    • ntt1

      have you considered that the young twit is a sociology/anthropology or wymins studies graduate student trapped in the only job he/she qualifies for?
      that production of foam is his maximum level of competence?. I plan to lecture them back on physical labour and the rewards of real productivity.

      • Surele Surele

        I am repeating myself here:

      • Dana Garcia

        I regard the production and distribution of coffee to be a plus for society, but frothy milk not so much.

        • ntt1

          If you are going to make your living dispensing frothy milk then surely a frothy degree is justified?

  • Hard Little Machine

    The only race I care about is their race to get me my damn coffee.

  • DMB

    They are trying to apply their useless liberal arts degree in their jobs in order to justify the fact they have minimum wage jobs serving coffee and with student debts from $50,000 to $100,000.

    • J. C.

      Indeed. If these kids were half as smart as they think they are, they’d have gotten a STEM degree or a trade for themselves…

    • ntt1

      An arts degree is also a dandy bar mat absorbing spills and whoopsees

  • disqus_PwGxBXHn8l

    Can someone explain to an old Canadian Catholic lady how these Yank execs have the right to boss their staff around, forcing them to engage in possibly stressful NON-work related conversations?

    – Does Starbucks differentially hire people based on race?
    – Does Starbucks have race-segregated washrooms?
    – Are pay, benefits, or seniority linked to race?
    – Is “race” a usual topic of in-house communication?

    If not, why this new move? – Denyse O’Leary from Ottawa

    • ntt1

      I think they are trying to keep relevant and edgy. This was a massive fail but quite humorous non the less.

      • disqus_PwGxBXHn8l

        Actually, it was not that funny at all.

    • Minicapt

      The Headquarters of Starbucks is in Seattle.


  • Surele Surele

    Give me my coffee already, and spare me your moralizing. We face enough of it without you joining the ranks. Just do your job, will ya?

    • ntt1

      at Mc Donalds I get my large coffee and service in fluent Tagalog and at 6:45 it makes sense which I find worrisome

  • Who wants to talk about race when one gets an over-priced coffee at a cafe built on sanctimony?

    Oh wait…