In an effort to better represent society, Apple has revealed a new set of globally diverse emoji that will come in six different skin tones.
The tones include an option that turns a character yellow – a shade that the Cupertino-based company says it intended to be ethnically neutral.
But the colour has angered some Apple users, particularly those in China, who claim that the yellow tone is offensive to Asians.
The move could damage Apple’s reputation in one of its leading markets. The group doubled its sales in China last year, while Samsung has been losing market share…