Over 270 businesses and trademarks with the name ‘Isis’ are fighting their ‘unfortunate’ brand image

unnamed-13Aeran Brent is tired of visitors asking about her store’s name or snapping pictures of the sign outside.

Unfortunately, that’s life for a small business owner whose shop — Isis Bridal and Formal — shares a name with ISIS, the acronym of a notorious Islamic militant group that the United States is fighting in Iraq and Syria.

‘I’m just like, “Come on!”‘ she says. ‘I get what’s going on, but can you see it’s a store?’

‘Isis’ is part of more than 270 product, service or business names among active federal trademarks, according to the U.S. Patent and Trademark Office…