Dr Alexander Baratta from Manchester University asked people why they changed their accents and how it made them feel.
He says “people make snap judgements based on accents” and it’s “how they identify us”.
He said a third of people are “ashamed” about it, but that we want to “fit in”.
During the initial research, the first of its kind in the UK, Dr Baratta spoke to 98 students and staff at various schools and universities to ask them about their attitudes to their accent…
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Largely irrelevant for Canada, as far I know.