Swedish Ice Hockey team unveils new Pride-themed kit

Kiruna IF – a third division team based in the town of Kiruna – released the new kit to combat homophobia in what is described as the most ‘laddish’ sport.

In addition to the new rainbow uniform, members of the squad will visit schools and give talks to combat homophobia.

The team is hoping to become the first sports association in Sweden to be certified by the country’s leading LGBT charity, the Swedish Federation for Lesbian, Gay, Bisexual and Transgender Rights.

Swedish Ice Hockey Association director of hockey development Tommy Boustedt said: ”Kiruna IF’s acceptance project is a laudable initiative that is in line with Swedish hockey’s core values, mission and vision.

“Participation and democracy shall be the defining features in the work to develop our sport.”

A press release from the team said: “A core value of Kiruna IF is that anyone who wants to participate shall be able to participate on equal terms and be treated with respect…”