For example: Performing animals are a bigger draw than all but the most celebritous celebrities.
“Each guest received $500 to appear, but unless they were a Top-10 A-list actor, they barely budged the ratings dial. At least not the way cute animals could.
“When David Letterman announced he had scored Martha Stewart’s first late-night interview following her five-month prison stint for insider trading, Berg knew Leno would be trounced in the ratings with a lineup led by Benjamin Bratt. So the show booked an animal trainer.”