Tim Hortons CEO Talks Tough on Temporary Foreign Workers

There is nothing that is more unmistakably Canadian than the coffee and doughnuts from Tim Hortons.
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Yet, following the expansionist initiatives of the Tim Hortons executive management into overseas markets, its charmingly humble character has given way to more hedonistic corporate undertones as the franchise chain started to commercialize its business practices in the late 1990s.

In an effort to become competitive on the global stage, Tim Hortons became one of the greatest domestic advocates of the Temporary Foreign Worker (TFW) program, which has recently come under fire for its apparent abuses at several fast food franchise chains, especially in Western Canada.
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While [Tim Hortons CEO Marc Caira] stopped just short of saying that Canadians are incapable of offering quality service, Caira’s overall message was that the country needed to “toughen up a bit” when it came to competing in the marketplace…

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