Guardian: ‘Narendra Modi and the BJP bludgeoned their way to election victory’

This general election in India was almost a test case: just as advertising can make people want a particular brand of soft drink or breakfast cereal, can a massively funded and aggressive media campaign make people choose a particular leader? The answer, sadly, seems to be yes.

Voters simply got used to the idea of Narendra Modi as the national leader through sheer repetition of the images and slogans.

Read on for more whining.

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