What on earth were they thinking?

A frozen fountain with dyed red to support hopes for a Chiefs playoff win ended up just looking like an arctic murder scene on Friday.

Kansas City officials eager for their home team’s first trip to the Super Bowl since 1970 experimented this year at the Northland fountain, known for its beautiful winter ice mounds.

Unfortunately for Chiefs fans, the startling result also preceded a spectacular loss to the Indianapolis Colts on Saturday and kicked off a round of stinging ridicule by national media and hometown fans alike.

Photos on the city Facebook page show the steady progression of the fountain from crimson-spattered winter wonderland to sickly pink wasteland.

More than one commenter drew a cinematic parallel.

‘Looks like the scene in Fargo where Steve Buscemi is going through the wood chipper…’ wrote Mary Mahoney. More photos at link.

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