Dear Ms. Walker,
I am writing this letter to you with great pain, after encountering your name in the news, again, calling for a boycott on my home and country.
Recently, you urged a popular American artist to boycott Israel. In your statement you claimed that “under a campaign named ‘Brand Israel,’ Israeli officials use culture and arts to showcase Israel as a modern, welcoming place.”
As it happens, I’m the founding head of Israel’s brand-management team and the originator of the Brand Israel movement you refer to. Let me tell you the real story of Brand Israel…