As part of a Europe-wide campaign, Swedish consumers will get to buy 115 million Coca-Cola bottles that will be relabeled to be called Daniel, Emma, and Johan, among other names plucked from a list of most common names among young Swedes.
Yet despite being among the list of popular names among young men in Sweden, Muhammad isn’t among the names chosen for the Coca-Cola campaign
“Symbolically, Coca-Cola is very much associated with the US. We discussed this internally before launching the campaign, and also spoke with the Islamic Association in Sweden,” the company’s Swedish marketing manager Gustaf Wetterwik told the Svenska Dagbladet (SvD) newspaper.
“In the end, we came to the conclusion that it was less provocative not to include the name than to have it on such a US-associated product.“