Among the many tools mobilized for the demonization of Israel, one frequently used is a mode of argument known as false moral equivalence. The term “moral equivalence,” originates from a 1906 address by American philosopher William James. It is the claim that there is no difference between two actions of greatly varying character. It is frequently used to emphasize similarities between two otherwise dissimilar acts. False moral equivalence undermines norms and values in a society, blurring the lines between good and evil also right and wrong.