“Election polling is in near crisis,” broods Cliff Zukin, a past president of the American Association for Public Opinion Research. “Our old paradigm has broken down, and we haven’t figured out how to replace it.” The reason? In a word, cellphones.
When you read their claims, you may as well be reading Space Aliens Land! News.
2. The people who don’t take pollsters’ calls and don’t bother with legacy media (MSM) are often pretty progressive/leftist/whatever i
n their outlook. Their attitude was never in any way a protest against MSM. Voters just don’t need MSM any more.
Therein lies peril. Canadians vote progressive but they don’t need the legacy media to tell them to. Thus MSM today need progressive government. As noted earlier, this likely means that legacy media will survive by becoming, ever more openly, government media.*
Let’s not kid ourselves that the public cares. How many Canadians who pay taxes to keep the CBC afloat actually watch it? They are too busy topping up their new media accounts to fret about funding the digital deadweight. Maybe the government can just tax “the rich” more for the purpose…
3. The challenge for independent media like BCF or Rebel is simply survival over the next decade. Government media are not friends to freedom of media, they are friends to perks and power. The more influence we have, the more of a problem we become. Also, would-be donors and viewers may be scared by the scent of trouble. Everyone wants to be free when it costs nothing, or someone else pays the cost. It’s different for a person who daren’t be seen reading the other side at home or at work.
4. Government attempts to control the Internet are certain to become an issue. Ask Matt Drudge. Expect many stories to roll out about the horrors of a freely searchable Internet. Much worse than free libraries or uncensored bookstores.
5. On the other hand, we can be reasonably sure of one thing: I can remember back to BIE (Before the Internet Era), the days of several editions of newspapers a day, mags in the mailbox, and everyone watching the nightly news and tuning in to radio news frequently.
In those days, journalists didn’t mind bringing down a fungible progressive ward heeler or two, to advance their careers. But that is because the public actually needed journalists. Now the power relationship is reversed. So for us, if we stay alive, the real news hunt has just got a lot richer!