Election polls have become less reliable in an age of cellphones and telemarketing

“Some pollsters blush at claiming that their margin of error is within three per cent, 19 times out of 20, others don’t,” said Barry Kay, a polling expert at Wilfrid Laurier University.

“But it’s all bulls—.”

  • Clink9

    I’ve thought for the past several years the only people pollsters are talking to are shut ins, weirdos or the terminally bored.

    I know a Bell Canada installer and most phone lines going in are for Internet and TV now. No more numbers.

    • They can evidently reach cell phone numbers as well however, but still who wants to answer? And how many tell the truth?

      • lolwut?

        I did a 2 month stint conducting surveys in Toronto and Calgary
        nothing political, but I was amazed that most people were more then
        happy to stay on the line and answer questions about pretty much anything. I was mostly friendly with very rare exceptions.

        Did tele-recruiting for the Cancer and Kidney society, that on the other hand was pure hell.

        North York was the worst, the boss had to bribe people to take
        number lists for that area.

  • Norman_In_New_York

    In the U.S., it is illegal to cold call a cell phone.

  • Xavier

    No one believes polls anyway. It’s more “magical thinking” – the media is trying to steer opinion, not sample it.

  • Xavier

    Here’s a poll you’ll like:

    “Latest PPP National Poll Donald Trump Leads 27% – Karl Rove, Fox News and Carly Fiorina all Failing…”